In the last decade, broadcast television seemed to have engaged in a rivalry between not only streaming services, but also social media platforms; and the odds did not seem to be on its side. This paper examines the changes in television habits under the effects of streaming services and social media platforms, pointing to a downfall in its popularity. It furthermore investigates the impact of the recent health crisis, suggesting that the “death of television” is not yet to come as long as the old set keeps up with its younger, more dynamic, and more interactive competitors.
